I don’t normally advertise beyond Etsy, on social media sites (paid and unpaid), and word of mouth referrals but it seemed like a good idea at the time to share my line of wedding stamps with theknot.com seeing how I received a feedback message from a customer on Etsy who said she’s been “looking all over for these” and finally found me.
I just want brides to be able to find my little menu stamps.
I went on theknot.com and proceeded to find all the great things about the site. Statements such as “The most beloved wedding brand, reaching almost 8 in 10 US brides—and more affluent brides than any other bridal media.” Surely, I could reach more brides this way…
I made contact with the site and was later contacted by one of the representatives who assured me that my items were suitable in one of the categories she thought would be most unique to the brides. I asked her if I could tag my items so they could be found on the site and she says I’m sure you can but for the technical stuff, I’ll have you contact one of the specialist.
The cost per month to have my site listed on theknot.com was not cheap at all. At that I would need to sell at least 4 sets of my stamps to break even… At the time, my sales on etsy for the menu stamps were increasing so I’d figured it would be a good time to promote and increase my exposure. So I signed up in February 2013.
A week has gone by and I began to notice the lack of views so I contacted my account manager who called me and told me how the site worked. It was then I realized there was no tagging and you couldn’t go about the avenues etsy or any other social media sites for that matter to get found. I was very discouraged at this point but the manager assured me that if I have more photos, more postings and follow the guidelines as advised by theknot.com it would work out.
So I spent another day on theknot.com to refine my photos, the way I named my items so at least my store was going to be found before the only other favors categorized store and I requested my customers from etsy to provide me with reviews. (None of the reviews were directly or as a result of theknot.com)
The more I looked into theknot.com the more I found that this site is indeed great for the brides and wedding planners. It’s also great if you provide a service such as photography, videography and other big items that costs upwards of $500+. My items start at $15 for 3 stamps! I’m paying 4 times as much to get found and at the end of the 3 months period that I was locked in and then later restricted (because my credit card was compromised) I received a total of and not confirmed 1 sale through the site.
Each time I was contacted, I was referred back and forth to another person who was nice about it and understood where I was coming from but unwilling to address the issue that I was NOT a candidate for theknot.com!
Here are the reasons why:
1) small products and businesses who sells at small volumes $50 or below per sale should NOT be on theknot.com
2) competitors like theknotshop itself (which I was totally unaware of) are sent emails to brides on a day-to-day basis to buy their products.. NOT a fair marketplace
3) there are no tagging so even if the bride decides to choose a search format on theknot to find “menu stamps”, they will never find me
4) the sales rep MAY mislead you – she did not advise me accordingly and revert back to the “contract” that I have a 6 month obligation no matter what…
So… as good as the site is for planning a wedding, as a vendor, I do NOT recommend any small businesses who have lots of other important bills to pay to spend $50 or more per month with theknot.com. It is really going to waste a lot of your advertising money.
BUT if you are planning a wedding, use the site. The countdown, the preparation, the app, the budget calculator, I’m sure as a bride, you’ll find comfort in its system.
Read about other reviews on this forum here.